Kristin Nilsson

The CRS biannual Sales Summits are crafted with a striking and purposeful design that brings the theme of each week-long event to life. Every visual element—from presentations to branded swag—is meticulously coordinated to ensure a seamless and immersive experience. This cohesive approach not only amplifies the event's messaging but also fosters excitement and engagement, creating a memorable atmosphere that resonates with attendees long after the summit concludes.

CRS celebrated its 35th Anniversary in 2024 with a dynamic integrated marketing campaign. It began with a "35 for 35" video series, shared with clients through a targeted email campaign. The celebration was further amplified through social media posts and culminated at the industry’s top event, bringing together clients and peers to mark this milestone.

To mark the Village of Winnetka’s 150th anniversary in 2019, I designed a logo that reflected the village’s rich history, inspired by its railway connection to Chicago and scenic sunsets over Lake Michigan. I also created a range of campaign materials, including newsletter inserts, brochures, flags, parking stickers, and banners, to celebrate this milestone and engage the community.

To celebrate CRS's 30th anniversary, I designed a new logo that maintains the essence of our original branding while adding a fresh, celebratory touch. This logo was prominently featured across both digital and print communications throughout 2019. Additionally, the other two items showcase one-sheet printed materials sent to adjusters, designed to effectively market and promote our services.

For the National PLRB Show, we made a bold impact with the launch of our new branding campaign, starting with the trade show booth (bottom). I designed a repeating pattern using the red door logo, creating a dynamic backdrop for the booth and marketing materials. Above are the sales folder and inserts used in one-on-one meetings with insurance adjusters, ensuring a cohesive, professional presentation.

The CRS Luxury Provisions groups works with high net worth clients who need temporary housing assistance. In order to appeal to that segment, the look must be refined, tactile and elite. The marketing folder was produced with a gold foil stamp and soft-touch aqueous coating for the luxe feeling. Imagery and layout were mindfully developed with our client in mind.

The flagship publication of the McDowell Sonoran Conservancy, Mountain Lines Magazine was a true joy to design and produce. Every issue is written by volunteers and staff, and all the photography is done by volunteer stewards. As we are always doing our best to increase donations and volunteers, I worked diligently to have this issue distributed in 4 zip codes in the Scottsdale area. We were very proud to have it in locations surrounding the Preserve.

What's your favorite food? Activity? Vacation spot? I developed this email campaign in Pardot to help our CRS Relationship Managers build relationships with their adjusters. By sharing a few personal tidbits about themselves, they start the basis of a friendship. This campaign has increased the amount of adjuster claims, as well as communication with them. Many adjusters have responded with their faves as well. The header art is an interactive GIF, and each profile photo loads separately.

Materials created for the Village of Winnetka to support their "Shop Small" campaign, scheduled for the Saturday following Black Friday. Featured here are the kiosk poster, print ad, and social media headers. This campaign aims to encourage residents to shop at local small businesses, fostering community engagement and supporting the vitality of the neighborhood.